(he/him, Kansas City, KS) A self-ascribed enigma of the bicycle industry, for almost two decades Aaron blends a passion for educating and promoting an active lifestyle on two wheels with a drive to see his community thrive and businesses creatively serve others. Nineteen of the last twenty years, Aaron has called the Flint Hills of Kansas home; owning and operating small brick and mortar bicycle shops with a flair for off-road adventure. As part of the entrepreneurial spirit from the get-go, Aaron found cultivating (designing and constructing natural surface trail, exploring roads, mapping and promoting road and gravel routes, partnering with land managers, running local recreation funding political campaigns, linking state parks and resupplies for multi-day trips) both relationships and resources helped others in enjoying immersive outdoor experiences.